EA Sports FC 25: Hit Game Falls Short of EA’s Goals

Last September saw the launch of EA Sports FC 25, a continuation of EA’s popular football game series, but with a new name after its partnership with FIFA ended.

The game was widely received by football fans around the world, and was able to top sales charts in many major markets, most notably Europe and Britain, where it was the best-selling game in these regions during 2024.

Huge Sales But Below Expectations

Despite the game’s great popular success and its remarkable sales figures, EA announced today that EA Sports FC 25 did not meet the financial expectations that the company had hoped for.

EA didn’t disclose specific sales figures, which raised questions about how close the game’s performance was to the goals set by the company.

Reasons behind the financial disappointment

Analysts point out that there are several factors that may have affected the financial performance of the game:

Moving away from the “FIFA” brand: Although the game retained a strong fan base, the abandonment of the “FIFA” name affected the new “EA Sports FC” brand, which took time to convince a new audience.

Increased competition in the market: With new sports games entering and competitors improving their quality, the options available to players have increased.

High expectations for EA: EA clearly set very ambitious goals for the game, and perhaps they were unrealistic given the changing global market conditions.

Criticisms of some technical aspects: Despite the noticeable improvements in graphics and gameplay mechanics, some players received criticism regarding issues related to the artificial intelligence in the game or the multiplayer mode options, which may have affected the satisfaction of some users.

The future of the series

Despite these obstacles, EA Sports FC 25 remains one of the most prominent titles in the world of sports games.

EA is expected to benefit from this release to improve and develop future releases, with a focus on better meeting the expectations of players and fans. Future marketing efforts and promotions could also help boost the EA Sports FC brand.

In conclusion, EA Sports FC 25 can be considered a popular success, but it has not yet reached the level of financial success that EA aspires to.

The challenge for the company remains to strike a balance between the quality of the game and the marketing strategy to meet the expectations of investors and players at the same time.